It’s supermodel mania at Juicy Couture — a couple months after tapping Behati Prinsloo, the brand has enlisted fellow Victoria’s Secret Angel Candice Swanepoel to join the Juicy Couture fragrance family as the brand’s gorgeous new face.
Fans have been obsessing over her cheeky Instagram snaps, watching her every top model achievement, and following every Fashion Week step! — but now Candice Swanepoel has landed the most coveted of all roles: the face of a beauty brand.
The 26-year-old South African native is fronting the ads for Viva La Juicy, which is no small deal. After all, as one of the brand’s top-selling fragrances, an item from the collection is added to a girl’s vanity roughly every minute.
“What I love most about Viva La Juicy is that I can wear it from day into night. Whether you’re spending the day with your girlfriends or going out dancing at nighttime, it’s the perfect fragrance. The fruity, floral scent will always turn people’s heads when you walk into the room,” Candice told HollywoodLife.
Candice Swanepoel is the latest in a long line of Victoria's Secret angels to do a campaign for Juicy.
In June, longtime VS model Behati Prinsloo appeared in the ads for "I Am Juicy," another perfume, while newbie angels Taylor Hill and Romee Strijd shot the clothing line's fall ads. That's a lot of Angels in not very much time.
Martha Hunt wasn't yet a Victoria's Secret Angel when she shot for Juicy's fall 2014 campaign, but she had been shooting for the lingerie brand and walking its annual runway shows for a while at that point.
And now, Candice is joining the list of Victoria's Secret angels that took over Juicy Couture's ad campaigns.
It's no surprise that Juicy snapped up the mega model, it was just a matter of time, and it was going to be one of the big beauty players.
Since its launch, in 2008, Viva La Juicy has remained a top-selling prestige fragrance. In the US alone, one Viva La Juicy product is added to a girl's fragrance collection every minute, and over four million units have been sold in total.
