The fashion industry has always been under close watch by everyone around the world. Every day the industry is always trending on numerous social media apps and is always a big part of news coverages.
In a step to change the fashion industry, which is thoroughly demonized for segregating average sizes from plus size, clothing brand ModCloth decided to remove the plus size all together and mix it with the average sizes they offer.
Instead of creating a very own category for plus size clothing on their site, they correlated it on the same charts as every clothing just under extended sizes.
"I think there is still an outdated notion in the [fashion] industry that 'plus' should be separate because it's less aspirational, or because that consumer is less fashion-forward, or less willing to spend on herself," Susan Gregg Koger, ModCloth's founder, says in a post.
From what ModCloth has gathered from their community of consumers is that it's simply not true that plus size is less aspirational than other sizes, Kroger added.
In an exclusive research done by an independent body in the U.S. for ModCloth, out of 1,500 U.S. women ranging from ages 18 to 35 that wear a size 16, 60 percent of them are embarrassed to shop clothes separately from other sizes.
Actress Melissa McCarthy spoke to Refinery29 on why her clothes line carried sizes that ranged from a size four to 28. She has an issue with the term "plus size" used to segregate sizes for women.
The move done by ModCloth has been praised by many, and the company only wants what's best for their customers. But like every positive reaction there are negatives as well.
