Popular Southern California wine company Stack Wines has stuck a deal with international importer and distribution giant Shaw-Ross for a start at getting the product across the country. Shaw-Ross will step in charge of sales and marketing business for business, as it will become the exclusive US importer for Stack Wines. The deal is said to be a lengthy strategy to expand into the global wine market.
"The innovative spirit and vigor of the Stack Wines team coupled with the extensive industry experience of Shaw-Ross make this relationship a perfect match," said Stack Wines founder and CEO Matt Zimmer.
This is a major deal for Stack Wines, before only marketing the product to two counties in California. The agreement has brought them out of the region specific focus to a national one.
"The success of our first year has created a demand and steady progression making it a very exciting time for our company," said Stack Wines co-founder and VP of Marketing Jodi Wynn.
Stack Wines' success is owed in large to the packaging of the product, which was designed by Zimmer himself. A 100 percent recyclable package that preserves wine longer than the average container, Stack Wines are portable, on-the-go, single serve glasses of wine. The brand loyalty shown by Californians is expected to transition into a national following, as Stack Wines has already received recognition in the wine industry and single-serving technology.
Shaw-Ross will begin an opening strategy of distributing the Cabernet Sauvignon, Chardonnay, Pinot Grigio and their custom red, Charisma. Prices in California are between $11.99 to $12.99. Stack Wines are expected to be available at retail stores in California, Florida, Illinois and Indiana in April of this year.
"We are thrilled to graduate to nationwide distribution with our new Shaw-Ross partnership," Wynn said.
