As the American economy continues to suffer and nearly 7.7% of US citizens remain unemployed, food companies have begun to alter their products in order to maintain their sales.
Kraft Foods is one of the food and beverage companies trying to change their lower priced food items by adding additional flavors in order to remain economically friendly. People will have more to choose from without experiencing an increase in price.
The company's mission is to be North America's best food and Beverage Company. Their company has a great heritage that they are building into an even greater future. They achieve $19 billion in sales and operate 10 brands with more than $500 million in sales. The company has 25,000 employees in both Canada and The United States.
The company believes it is their responsibility to provide consumers healthy foods. Since 2005, they have reformulated over 25% of their products in order to improve their nutritional value. They also support programs and partnerships that help educate and motivate people to make healthful choices. Their Sabor y Salud (Food, Fun & Fitness) program teaches Latino families the importance of achieving balance through healthier food choices and increased levels of physical activity.
They are adding new flavors to their popular products. Miracle Whip will have new flavors such as Smokin' Bacon Ranch, Kickin' Onion Blossom and Sassy Sweet Tomato. They will be adding different flavors to their string cheese lines including, Cracked Black Pepper, Italian Style Pizzeria and Sweet BBQ varieties on both the Kraft and Polly-O String Cheese brands. Oscar Mayer Bologna will have a new flavor, Jalapeño and Bacon. This gives consumers a low priced way to add variety to their sandwiches. Their Velveeta brand adds Cheesy Casseroles in Chili Cornbread, Chicken Pot Pie and Shepherd's Pie varieties. Oscar Mayer Selects Chicken Breast Franks are are smoked and do not contain any artificial preservatives.
They hope their new flavors will aid to increase their annual revenue along with satisfy the consumers want for purchasing flavorful foods at a low cost. Their stock is currently doing well in terms of value.
