The staple casual fast food chain in the United States is taking its delivery promises very seriously, now aiming for one of their biggest targets, which is to say young millennials currently attending school, starting the Chipotle college 2015 delivery system.
In the first step towards the chain's bigger plans to expand, the Chipotle college 2015 new policy sees forty schools across the United States getting their favorite Mexican chain delivered to them at their dorm, and there are plans to expand this further to one hundred colleges across the country by spring 2016.
According to Business Insider, the Chipotle college 2015 move comes from the company's new partnership with food delivery app Tapingo, which charges around $3 to $7 fee for delivering items - and so far, there are six campuses in the country with this feature, expanding to over 30 others.
For now, the Chipotle college 2015 delivery is available at the Arizona State University, California State University Chico, Louisiana State University, University of Arizona, University of Southern California and Northern Arizona University, so far mostly focusing on west coast schools.
"Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them," said Mark Crumpacker, Chipotle's chief creative and development officer, in a recent statement to International Business Times about the Chipotle college 2015 delivery system. "Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers."
Business Wire reports that the new partnership with Tapingo is only the latest move for the company's delivery system, as they work with a few similar services such as Postmates and OrderUp, but this is the first move towards expanding towards a Chipotle college 2015 target, where the majority of Chipotle's younger patrons are.
