Amazon's quest to deliver everything imaginable continues.
The Los Angeles Times is reporting that the E-Commerce giant is testing a new Farmer's Market delivery scheme that will allow fresh produce, fruits, seafood, and a whole host of other items to be delivered straight to your doorstep within 36 hours of harvest.
The new initiative dubbed the 'Farmers Market Direct' program, is being done in partnership with Fresh Nation, a service that employs 'personal shoppers' to pick and choose the best items at each farmer's market and then delivers them to customers.
It's current offerings include fresh fruit and vegetable baskets available in small ($39) or large ($59) sizes.
Tony Lee, the founder of Fresh Nation, told the paper about the origins of the company and its mission:
"Making fresh local food more available to more people on the one hand and on the other bringing more business to these small farmers and food producers - that's our mission. We want to get millions of people eating fresh local food and having access to it every day."
He noticed that many vendors struggled to make ends meet by simply selling at farmer's markets, which are only open a few hours a day and may not be accessible to everyone. So he got the bright idea of expanding the farmers' potential customers via the internet.
"The idea is that we're benefiting the vendors, never cannibalizing their sales, says Lee "We never want to take sales away from them that they would have gotten through farmers markets. When they sell to us, its extra sales."
At present the service is operating on a trial basis in regions of Southern California such as Los Angeles and San Diego. No specific date for a nationwide rollout was mentioned but the paper says it may happen in the 'near future.'
