Iconic "Doritos Girl" Ali Landry , who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air — one selected by America's votes and one by the Doritos brand team. The finalist whose ad scores highest on the USA TODAY Ad Meter rankings will be awarded the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise, along with a shot at a $1 million bonus. This marks the seventh year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division.
Landry launched her acting career on the heels of her eye-catching performance in the 1998 Doritos Super Bowl ad titled "Laundromat." Following her success on the Super Bowl stage, she achieved recurring roles on popular television shows, including "Felicity," "Two Guys and a Girl," "Sunset Beach," and "Popular," in addition to three seasons on the hit UPN network series "Eve." She also earned a number of hosting credits including the music-talk show "Farm Club.com," NBC's "Spy TV," and "Full Frontal Fashion" on WE. Landry visited a Laundromat like the one that helped propel her career to celebrate the 15th anniversary of her iconic Super Bowl commercial and announce this year's five Crash the Super Bowl finalists. The video announcement is available on the Doritos Facebook Page (www.facebook.com/DoritosUSA).
"In 1998 little did I know that my participation in a Doritos Super Bowl commercial would change the rest of my life," said Landry, who will be in the Los Angeles area today casting her vote in the contest and greeting fans. "As I celebrate 15 years as the 'Doritos Girl,' I couldn't be more excited to partner with the Doritos brand to announce the five finalists vying for a life-changing opportunity like the one I had."
To read full article: visit prnewswire.com
