Eve Turow, a writer who wrote the book 'A Taste of Generation Yum' tackled the issue on what drives the millennial generation's food choices. In a recent interview, Turow was asked regarding her statement when she said that young people are obsessed with food.
As per Business Insider, she then answered the question by saying:
I think that a lot of people in our generation are thinking about, 'What am I going to eat next?' 'Where am I going to go dine next?' 'What's in the fridge and what can I put together tomorrow?'
I think that that's expressed in social media. I think if an outsider were to come in and be like, 'What's your proof that people are actually interested in food?' I would say, a) talk to anyone who lives in Brooklyn and b) go online. If you look at any of the statistics for Instagram or Pinterest or Twitter or Facebook: Pinterest, the food boards are the most popular boards. There's a website that's just foodporn.com where you can go look at food all day.
Then there's the Food Network, there's Chopped, there's the food proliferation on cable channels. I think it's the most obvious way, so that you're seeing the user-generated content and then also the media market's response to all of that interest.
As per Millennial Marketing, it was stated that "Millennials Are the Taste Makers in Food" simply because 'Generation X' are described as more adventurous and thrill seekers even with their food choices. This generation are willing to taste different flavor infusions from bland flavors to a combination of sweet and spicy. Their diet also depends on the food industry's 'trend' as most of them are more focused on what would look good on social media rather that their diet. Though most of them would prefer "organic diet" they're also concerned on how their food is being done as behind the scenes and cooking shown greatly affects the generations food choices.
