Sephora's facing some major backlash on social media. The beauty retailer was making massive promotions for their yearly Epic Rewards Day, which turned out to be an Epic Fail.
According to several customers on Twitter, Sephora failed to deliver their promise. The Epic Rewards Day promotion enticed customers with luxurious prizes, including a trip to Paris for loyal buyers that have over 10,000 points on their own accounts.
A photo posted by Patrick | Vienna, Austria (@misterflopatrick) on Aug 11, 2015 at 1:32pm PDT
Another prize was $500 worth of products from Make Up For Ever along with a complimentary training session at the brand's beauty academy. In addition, a prize such as a Marc Jacobs Incognito satchel with a Marc Jacobs wallet and some assorted beauty products was also up for grabs.
A photo posted by Sephora (@sephora) on Jul 25, 2015 at 10:06am PDT
It doesn't even stop there: customers were also teased about the possibility of garnering gift bags and kits from Elizabeth & James, Drybar, Stila, Bumble & Bumble, Bobbi Brown and Benefit.
A photo posted by Sephora (@sephora) on Aug 4, 2015 at 3:59pm PDT
With all these prizes available for beauty buyers, it was highly expected that there was going to be a large demand. As it turns out, Sephora didn't provide enough prizes - within seconds, the rewards and prizes were instantly unavailable.
To add more salt to the wound, Sephora didn't notify customers of the promotion time clearly. In a tweet, Sephora ambiguously announced: "The Epic Rewards will be launching on 8/10/15 during business hours (PST)."
@Fashionmavenmom The Epic Rewards will be launching on 8/10/15 during business hours (PST). — Sephora (@Sephora) August 10, 2015
Sephora also failed to give proper responses to the amount of objections they received regarding lack of prizes.
Check out the massive amount of hate tweets below.
Hey @sephora this is not right, I had 1015 points and got rejected. pic.twitter.com/DKvlXYifW0
— . (@nakatinaka) August 10, 2015
After what happened today this seems to be the case @Sephora #EpicRewards #EpicFail pic.twitter.com/nhAt621UuA — fumi (ふみ子) (@flingmycow) August 10, 2015
i think ive refreshed the sephora page 1395739204 times today. please. ugh. #EpicRewards #epicfail
— circassian (@circassianbunny) August 10, 2015
@Sephora shouldn't have made their epic rewards public if it was going to sell out in LESS than a minute. Literally. — Kathleen Fuentes (@KathleenLights1) August 10, 2015
@KathleenLights1 @Sephora they should have just made it an option for whoever made an order and wanted to redeem points. Shit is dumb.
— Natalia Crocchi (@d_geminiangel) August 10, 2015
I wonder if @sephora even grasps how much potential revenue it just lost. #EpicRewards #EpicFail womp — Allison Teng (@CurvyGirlChic) August 10, 2015
Thanks @Sephora for enticing me to spend $$ that I shouldn't have for your #EpicRewards #EpicFail
— r e n (@renbow81) August 11, 2015
Anyone else feel like @Sephora owes all of it's loyal Beauty Insiders,VIB,and VIG ROUGE a major apology for #EpicRewards #EpicFail — Laura Moreno Baena (@LauraAnnMoreno) August 10, 2015
@officiallytiff @LauraAnnMoreno @Sephora I agree too! They are going to lose a lot of rouge customers. I had over 18,000. I SPEND $$$$.
— FrancieMichas (@Francie007) August 11, 2015
