Sea World Entertainment reports the company is facing a huge drop on numbers. According to TIME, the theme park released a statement on Thursday acknowledging its "brand challenges" among the reasons of its continuing flop.
After the release of the documentary, 'Blackfish', consumers have turned their backs on the amusement park Sea World - as reflected on the company's annual income, revenue and attendance reports.
For its second quarter report for 2015, Sea World Entertainment's net income took a huge plunge at $5.8 million, an 84% drop from last year's $37.4 million. Its revenue fell to $391.6 million, a 3% difference from last year's $405.1 million.
The theme park also lost 100,000 visitors, a 2% decrease from its number of attendees in 2014.
"Our attendance for the second quarter declined due to the timing of Easter, record levels of rainfall in Texas and continued brand challenges in California. These factors were partially offset by improved demand in our other park locations," said Joel Manby, Sea World Entertainment's President and CEO in a statement. "We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance as returning to historical performance levels will take time and investment."
Sea World is struggling on its brand image after the release of the 'Blackfish' documentary - which exposed the company's irresponsible orca whale captivity.
The documentary also pointed out that Sea World has been abusive to its killer whale captives for enclosing them in a limited space, making it impossible for these wild sea creatures to swim free.
"We will continue to fight with the facts, because the facts are on our side," Manby defended.
After facing criticisms and protests from animal rights groups, Sea World promised to double up its killer whale enclosure in its theme park in San Diego.
