Domino's, one of the world's biggest pizza chains has just launched the website, Pizza School where users could click around a virtual culinary campus to learn the steps in making pizza.
The Drum reports that the site created by CP+B features a step by step guide from rolling the dough, spreading the sauce, to adding cheese and toppings.
This is Domino's attempt to take on Pizza Hut, which is widely talked-about on its new hot dog bites pizza. Domino's even set up a portable Pizza School just outside its competitor promoting its "authentic" pizza and making fun of Pizza Hut's "crazy concoctions" to Pizza Hut employees.
"We used to have some gimmicks too, but we got back to the basics and now we're back to making authentic, real pizza," a Domino's employee told one Pizza Hut worker.
Domino's has been building platforms using advanced technology, where customers can order using Samsung Smart TVs, Pebble and Android Wear Smartwatches. Apps like Ford's SYNC Applink and "Dom" are also available when ordering.
Doyle says Domino's will continue using platforms "where people are spending time" like Facebook and Instagram. "This certainly will not be out last platform."
On May 20, customers all over the US could just tweet a pizza emoji to @Dominos for a sure pizza rollout.
As one of the restaurant's good and evolving marketing strategies, this platform invites busy and young customers to eat their favorite meal any where they go. "It's the epitome of convenience," CEO Patrick Doyle said in a phone interview reported by USA Today. "We want to make it as easy as possible for people to order from us - and this is preetry darned easy."
Digital analyst at Altimeter Group, Rebecca Lieb, says Domino's will be having a "burst of publicity" in social media.
Just last week, Domino's appointed digital media executive Andy Ballard as a member of the company's board of directors to help develop more digital efforts.
