Multimasking - a bizarre new beauty craze sweeping Instagram. The craze has not only inspired women to take better care of their skin, but it has also inspired women to post photos of them doing multimasking, their faces all slathered in different-colored face masks making them appear like warpaint.
Multimasking is a new take on the term multitasking. When one multimasks, multiple products is applied to a face all at once.
The idea behind multimasking is that different areas of the face have different needs, and all the products needed to address these different areas are applied to the face and address one's skin problems in one application, according to The Daily Mail.
This is probably most effective to women who can't find one product to address the different skin issues they have.
Multimasking mostly requires the multimasker to use different masks making that person end up with a multicolored face looking like the next wave of contouring, according to The Gloss.
While most multimaskers use masks with similar compositions like clay and mud packs, others combine sheet masks and even scrubs for their multimasking routine,
"The skin in various areas of the face can have very different properties so applying the appropriate product on a specific area is a great way to target all your needs at once - and saves time," said beautician Sami Salt, who owns a London beauty spa and has been a firm believer in multimasking for years.
"The cheeks can often be red and might have thread veins, in which case I would recommend a sensitive mask with calming properties," Sami continued. "On the nose and chin, which are often oily and are commonly a problem area for blackheads, a purifying mask might be what's needed."
"Whereas older women might opt for a lifting mask on the forehead, which tightens the skin," she also said.
111SKIN skin care range founder, Dr. Yannis Alexandrides, is also fond of multimasking and recommends the strategy to everyone.
"Think of the different areas of concern on your face - whether it's fine lines and wrinkles around the eyes or an acne prone T-Zone; one treatment mask is unlikely to be able to tackle all skin issues," he said.
"Rather than applying area specific masks one after the other, applying different masks to the face in small amounts in one session, reduces the amount of time required," he added.
The cons of multimasking:
- The time for how long a product has to be kept on the face may vary, so it's better to apply the masks individually
- Some masks are very runny mask and could bleed into another
- Masks must be kept from layering on top of one another to keep the face from getting irritated
- Using asheet mask can be difficult. In such instances, cut the mask out to make it fit onto smaller areas of the face,
There are now hundreds of Instagram posts of people multimasking. Some simply show the end product, while some users help others adopt the beauty trend, reported The Inquisitr.
A photo posted by Éminence Organic Skin Care (@eminenceorganics) on Jul 22, 2015 at 4:38pm PDT
