Balmain is recruiting sibling models to join its ever-growing Balmain army.
Yesterday, the French label released its newest campaign shots that feature four pairs of siblings: Kendall and Kylie Jenner, Gigi and Bella Hadid, Joan and Erika Smalls, and Armando and Fernando Cabral.
Kendall Jenner rests on her elbow as Kylie Jenner lays her hand on her older sister's chest. The "Keeping Up With The Kardashians" stars sport gold pinstripes against dark hues.
A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 6:31am PDT
Meanwhile, the Smalls sisters show off their long legs in short skirt dresses bearing gold graphic lines. Erika Smalls lays behind Joan as she sits on a step. Joan Smalls Balmain look is topped off with a wide bright green waist belt and fur sleeves.
BALMAIN F/W 2015 AD CAMPAIGN Starring #JOANSMALLS and #ERIKASMALLS Photographed by #MARIOSORRENTI #BALMAINUNCONDITIONALLOVE #BALMAINARMY Creative Direction #PascalDangin at KiDS Hair #BobRecine Makeup #AarondeMay Set Designer #PhillippHaemmerle A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 6:08am PDT
Both Gigi and Bella Hadid sport a brighter hue for their dresses, a metallic fiery orange. Gigi Hadid leans toward little sister Bella Hadid as she seemingly applies lipstick to her pout.
A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 9:17am PDT
Then there's the only male sibling duo: Armando Cabral and Fernando Cabral for the menswear collection. The two brothers sport black sneakers adorned with gold edges as they lay on the same steps wearing gold-embellished blazers.
BALMAIN F/W 2015 MENSWEAR AD CAMPAIGN Starring #ARMANDOCABRAL and #FERNANDOCABRAL Photographed by #MARIOSORRENTI #BALMAINUNCONDITIONALLOVE #BALMAINHOMME Creative Direction #PascalDangin at KiDS Hair #BobRecine Makeup #AarondeMay Set Designer #PhillippHaemmerle A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 10:57am PDT
Balmain creative director Olivier Rousteing explains the idea behind the newest campaign in a press release (via InStyle).
Rousteing says, "This season's Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss [of the Wests] last fall, I was struck by the love and emotion that I was witnessing in front of me."
"Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season," the 29-year-old designer continued.
All of the campaign stars even shared their own versions of the Mario Sorrenti photographed snaps on their respective Instagram pages - boasting of the unexpected and breathtaking collaboration.
Both the Balmain and Olivier Rousteing Instagram pages also posted the released photos several times - highlighting three different dimensions of the four photos from the Balmain Fall/Winter 2015 Campaign.
#KylieJenner wears #Balmain Pre-Fall 2013 dress at the #BBMAs in Las Vegas. #KendallJenner wears pieces from the Balmain for H&M collection. #BalmainArmy A photo posted by BALMAIN (@balmainparis) on May 18, 2015 at 10:51am PDT
