Be “Sin-Free”: Facegloria, not Facebook

In the midst of the uproar over social media posts showing a Kardashian/Jenner in underwear or in transgender clothing, a Brazil-based church has created its own version of Facebook, the "sin-free" Facegloria.

Facegloria, as reported in BBC, is a social platform "free from sin". It bans lewd language or pictures, selfies in inappropriate clothing or action, and any reference to homosexuality. To ensure the "sanctity" of the site, 20 volunteers take on varied shifts to patrol it.

Designed by web designer, Atilla Barros, it has an "Amen" button if you like the post. The sign -in page looks very similar to Facebook, with its light blue color. The site is supposed to be a venue where people can post and talk about God, love, and to spread His Word. Brazil, where Facegloria was started, has the biggest population of Catholic Christians.

Facegloria boasts of already 100,000 members despite the fact that for now, it is available only in Portuguese. In the near future, they will have it available in English and other languages. In two years, they intend to have 10 million subscribers, hitting the international cyber audience under the English version of their name, Faceglory. On the other hand, social giant, Facebook, has 936 million daily active users. Faceglory has a long way to go to reach that.

A similar effort to "clean" social media was launched a few years back, in 2013, by the Muslims, through their network, Ummaland. It now has 329,000 members. All those subscribed to it abide by the rules set based on Islamic rules, like privacy for women, no gossiping or boasting. Ummaland was founded by Maruf Yusupov and Jamoliddin Daliyev.

Facegloria, despite its "holy intentions", still earns much criticism from the social media. It labels people as not wanting to mingle with those who are not their own.

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