Riccardo Tisci is making a bold statement by enlisting unconvential personalities to star in his campaigns once again.
After casting distinct fashion models like actress Julia Roberts and transgender models such as Lea T, the 40-year-old designer is now recruiting Donatella Versace.
A photo posted by riccardotisci17 (@riccardotisci17) on Jun 24, 2015 at 3:09pm PDT
The Italian designer has teamed up with the Versace Group vice president for his 2015 autumn ads. The joint venture is definitely something that's never been seen before, especially since the Givenchy and Versace brands are rivals in the industry.
A photo posted by mertalas (@mertalas) on Jun 24, 2015 at 6:13am PDT
Luckily, Donatella shares the same sentiments with Tisci. "I believe in breaking rules. Riccardo Tisci is extremely talented and above all my dear friend. We are family," Versace gushed about her fellow designer.
"I want to get rid of the old system, work together, support each other and make fashion a true global community," Versace added.
A photo posted by Versace (@versace_official) on Jun 24, 2015 at 4:00am PDT
In fact, Versace even posted the first ad from the campaign on the Instagram account of her label. Tisci posted the same snap on his Instagram as well. Its caption read, "I am proud to present you with my new Givenchy F/W15 campaign, starring a personal muse of mine, my one and only #DONATELLAVERSACE."
THEM GGIRLS having a private party in a Countryside Victorian house for the Givenchy F/W15 Family Campaign @givenchyofficial @versace_official @mertalas & @macpiggott @carineroitfeld @iosonomariacarlaboscono @angelcandices @frankierayder @greta_varlese @isisbataglia @stellaluciadeopito #donatellaversace #Love #Family #Gang #FamilyCampaign #Fall #Winter #15 A photo posted by riccardotisci17 (@riccardotisci17) on Jun 24, 2015 at 5:34am PDT
The big move seems to indicate a new trend in the fashion industry, and it's a trend everyone is looking forward to seeing more of.
A photo posted by riccardotisci17 (@riccardotisci17) on Jun 24, 2015 at 5:13pm PDT
Donatella Versace also posted another black and white campaign shot, but this time in a corset, a Victorian printed blazer, and matching trousers. "'To family!' - Donatella Versace," the photo was captioned.
The caption also featured shout outs to the creative team behind the shoot, with Riccardo Tisci responsible for the artistic direction, photography by Mert Alas and Marcus Piggott, and Carine Roitfeld for the styling.
'To family!' - Donatella Versace @Givenchyofficial FW15/16 campaign Artistic direction: @RiccardoTisci17 Talent: Donatella Versace Photography: @MertAlas & @MacPiggott Styling: @CarineRoitfeld A photo posted by Versace (@versace_official) on Jun 24, 2015 at 1:41pm PDT
