Even though not every bikini fits all sizes, Target's new campaign encourages women to embrace their bodies regardless of its shape or size.
The new ad is highly informative: teaching women which bikini styles look best on each body type. But what makes the new campaign even better is the fact that it represents real women and real insecurities.
A photo posted by Zanna Roberts Rassi (@zannarassi) on Jun 11, 2015 at 3:22pm PDT
"We know there is no 'one suit fits all' and wanted to help women feel confident this summer and empowered to try different styles, no matter their size or shape," the spokesperson told Buzzfeed.
Stylist and fashion journalist Zanna Roberts Rassi chats with bloggers Chante Burkett, Nashelly Messina, Sarah Boyd, and Nikki Minton to talk about their bodies. They talk about what they love most as well as their problem areas to help them find the right suit to fit their body type.
A photo posted by Nashelly Messina (@fabulatina) on Jun 10, 2015 at 7:52pm PDT
"By partnering with real women that represent a range of body types and working with someone with a deep knowledge of styling and fashion like Zanna, we wanted to. [...] inspire women to discover that Target has a suit for every body type, every styles, and every size, and you won't need to pay a lot for it."
"Everything Curvy And Chic" creator Burkett said, "I'm so happy I had the opportunity to showcase my body in a swimsuit for the girls who look just like me."
A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Chanté ⠀⠀⠀⠀⠀⠀⠀⠀⠀ (@everythingcurvyandchic) on Jun 10, 2015 at 11:00am PDT
"Campaigns like this are so important because girls and women need to see others embracing their bodies in ads no matter what size they are," Chante continued.
My Style Diaries blogger Minton also said, "I think it's great to celebrate girls (and guys!) of all body types. I certainly don't have a 'model body,' but I think the campaign can open our eyes to the fact that everyone has their fit struggles and triumphs."
Suited up and styled out. Catch part 2 of the @targetstyle "Fit For Every Body" campaign with @sarahpboyd @fabulatina @everythingcurvyandchic over on the blog. Shop the looks by signing up with @liketoknow.it www.liketk.it/1uAXh #liketkit #mystylediaries #targetstyle A photo posted by Nikki Minton (@mystylediaries) on Jun 17, 2015 at 3:32pm PDT
Watch the new campaign video below.
