25-year-old actor Liam Hemsworth will soon be gracing Diesel campaigns. Miley Cyrus' ex-fiancé is set to star in the brand's new fragrance campaign called "Only the Brave." The announcement came Friday, May 15 from Diesel.
While he's fronting British-based clothing brands, such as Bench, with a lion on hand, this endeavor marks the actor's first stint in the fragrance scene.
In fact, the men's brand released a photo from the campaign showing Hemsworth on a fire escape staircase. The black and white photo boasts of Liam's smoldering look paired with an even sexier outfit: a leather jacket and a pair of jeans.
The snap was captioned, "Exclusive preview: #LiamHemsworth is the new face of our #OnlyTheBrave fragrance. Prepare yourself for the big reveal this summer." It was posted on the brand's Instagram account five days ago.
If that still doesn't have fans squealing, the New York Post even described it, "his newest ad for Diesel's Only the Brave fragrance might have his best look yet."
A photo posted by Diesel (@diesel) on May 15, 2015 at 12:56pm PDT
Diesel's creative director, Andrea Rosso said, "The brave one is characterized by his strength, his determination and most of all his ability to live life bravely on his own terms."
The press release, via E! Online, further added, "I think that Liam embodies these qualities, I am happy to have him representing Only the Brave."
The ad campaign for the new scent will be released this summer. This is also the first fragrance from the brand that will be fronted by a celebrity.
Diesel has never used commonly known celebrities for its ad campaigns, except for Colton Haynes. Haynes was in Diesel's Fall/Winter 2014 ad campaign.
Liam Hemsworth was recently seen hanging out with Miley Cyrus in Los Angeles, California. The spotting prompted rumors of the two possibly getting back together. However, no sources or reports have yet confirmed the news.
