All over the world, fast food seems to have hit a low point in the past few years, as consumers attempt to create a more aware way of eating, which has prompted a few of the biggest chains to make bold moves - and that now includes Wendy's selling restaurants in 2015.
McDonald's is currently facing its lowest numbers in the past decade, now attempting major menu cuts and changes, such as the addition of a breakfast option including kale, Burger King recently moved to Canada to avoid taxes, and other chains such as Taco Bell do everything in their power to keep customers in - and Wendy's selling restaurants in 2015 marks the Ohio company's largest strategy to date in this aspect.
According to The Wall Street Journal, the move of Wendy's selling restaurants in 2015 comes from a new strategy to keep the company-owned locations to a minimum, which would mean lower costs for the main company as it turns the venues over to franchising.
CNN reports that, in all, Wendy's selling restaurants in 2015 will mean 380 this year and another 260 by 2016, and the chain is working with a private equity group to help them manage the large sale, directed at those who already own Wendy's franchises.
While Wendy's selling restaurants in 2015 might seem like a desperate move, investors took it on good grounds and, after the news, stock prices for the company went up 7 percent, showing that at least at start this could mean great things for the company.
Wendy's is the third largest fast food chain in the world, right after McDonald's and Burger King, and by the end of 2014 it had 6,515 restaurants globally.
Street Wise Journal reports that Wendy's also intends to sell its bakery operations in Q2, not long after the company reported a 20 percent increase in first-quarter earnings.
The Wendy's selling restaurants in 2015 move will only happen in US and Canada stores.
