In a world where consumers are becoming more and more aware of their food intake and attempting to create conscience within themselves as to what they're eating, it seems like the more traditional fast food chains must either change up their menu drastically or die in the process - which is the reason behind the new McDonald's kale.
Of course, the new McDonald's kale menu option comes as a somewhat desperate attempt from the biggest fast food chain in the world to entice its customers back in, as the company has had its worst year in a decade as healthier food options rise - and they've tried to bring back patrons with different antics for a few months now, including the ill-fated "Pay With Lovin'" campaign and bringing back their classic Hamburglar character.
Some of the most recent major news in the food industry have included the rise of awareness about genetically modified organisms (as big chain Chipotle has vowed to phase these out by 2017), how major company Tyson Foods recently announced that it'd stop giving their chickens antibiotics and even Whole Foods launching a new low-cost supermarket chain - but the McDonald's kale option seems far beyond anyone's expectations.
Now, according to Time Magazine, the latest attempt for the chain famous for its golden arches comes in the form of a McDonald's kale breakfast option, as it competes with the new trend of healthier eating.
AP reports that the new McDonald's kale option is still being tested and hasn't been released widely, but patrons in Southern California (one of the areas most famous for its wave of healthy eating) can enjoy the new breakfast option containing the leafy green.
The Guardian reports that there are two new McDonald's breakfast bowls being tasted: a turkey sausage and egg white bowl with kale, spinach and bruschetta and a chorizo and egg bowl with hash browns, cheddar jack cheese and pico de gallo.
The new McDonald's kale option definitely shakes up the fast food breakfast industry, which has lately been led by Tex-Mex giant Taco Bell - though certainly with less healthy options.
