As there is currently more and more awareness about the dangers of the obesity epidemic and the effect that consumables like soft drinks have on such a disease, now a new company steps up to prevent children from consuming this: Burger King's soda for kids will now be leaving menus across the US.
For years, fingers have been pointed at fast food chains for basically shoving unhealthy meals down children's throats, but the new Burger King soda for kids policy now takes a step in the right direction, as the second biggest fast food chain in the world goes for a healthier approach.
According to Time Magazine, the Burger King soda for kids policy was announced quietly, as the company changed their options for soft drinks for children to healthier choices like fat-free milk, 100 percent apple juice or chocolate milk for them to accompany their meals like burgers or nuggets.
The new Burger King soda for kids joins in a number of other fast food chains (including major competitor McDonald's and Wendy's) in the search towards healthier menus, as the industry has received years' worth of flack over their obesity-inducing products.
USA Today reports that the new Burger King soda for kids policy saw the burger giant quietly dropping soft drinks like Coca-Cola and Sprite from their restaurants' advertisements, though not from the menus: parents can still purchase soft drinks for their children in BK, but they will no longer appear on the menu boards.
According to The Huffington Post, the move comes after several consumer advocacy groups such as The Alliance for a Healthy Generation (co-founded by American Heart Association and the Clinton Foundation) pressured Burger King to take a step towards ending children obesity.
The new Burger King soda for kids follows a healthier trend in the consumer industry.
