Though mostly unknown in the United States by mainstream patrons and coffee lovers, the flat white from Starbucks will give those who are always up for some caffeine a new taste, in venues of the popular coffee chain across the country.
The food business has turned its eyes to the new flat white from Starbucks, as it's a completely unknown product in the United States that the Seattle-based chain is hoping to turn into its new year-round menu item, joining others like Caramel Macchiato or Vanilla Bean Crème Frappuccino.
According to The Independent, the flat white from Starbucks was announced by the end of 2014, on New Year's Eve. Experts have viewed it as an attempt from the brand to win back coffee lovers more than casual drinkers, as this is a drink that involves a lot of actual coffee, unlike many others in the Starbucks menu.
Eater.com says that the flat white from Starbucks is the latest attempt from the company to win over real coffee lovers; not long ago, Starbucks unveiled a 15,000 square foot Reserve Roastery and Tasting room in its headquarters city, Seattle. This is a place for customers to choose between different brewing methods for their coffee for different Arabica beans.
However, it's not the only antic they've performed: Starbucks also opened a whole lot of Reserve stores in the last few months, including one in China, where people who are more committed to coffee consumption can take their pick at different kind of fancy coffee beans; by 2015, Starbucks pans to open 100 more of these Reserves.
As to what exactly will the flat white from Starbucks, Vox explains a little about what the now classic Aussie drink is all about: basically, it's a combination of espresso (very black coffee) with milk, also featuring some foam on top; it was created Down Under between the 70s and 80s. And it'll be available on Starbucks around the country starting Tuesday!
