Helen Mirren is L'Oreal Paris' new United Kingdom ambassador, making her the official face of the brand in the European country - at 69! Helen Mirren's L'Oreal venture will see her joining the likes of beauties like Zoe Saldana and Lea Michele, who have also been the faces of the brand in the past.
The announcement was made earlier in the week, and the famously bright and modest star never even blew her own horn about it, taking the entire matter gracefully.
"I am not gorgeous and I never was, but I was always OK looking and I'm keen to stay that way," Mirren told the UK's Daily Mail. "I have always loved the L'Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!"
Helen Mirren's L'Oreal Paris deal isn't the first time the beauty brand hires a woman over 50 to act as a spokesperson for their products, but the last time things didn't go too well: earlier this year, the brand received backlash after publishing heavily airbrushed pictures of their previous over-50 campaigner, Diane Keaton.
The Helen Mirren L'Oreal Paris deal should have seen the brand learn from its past mistakes and perhaps realize that the point of hiring an older-than-your-average-model ambassador is to show her wrinkles and aging process, and see her do so gracefully.
As The Huffington Post reported at the time, the primary issue was that the company aired the spot right after Diane Keaton was on television, receiving the Cecil B. Award on behalf of friend Woody Allen at the Golden Globes.
In any case, the latest pictures released by L'Oreal Paris show that they didn't make that mistake again; they show off Helen Mirren's beautiful, cared though aged face.
Before Helen Mirren's L'Oreal Paris gig was announced, the Oscar-winning actress best known for her roles as both Queens Elizabeths of England had made some controversial news during the celebrity nude photo leaks earlier this year: in a style not unlike her casual joking one, she said she was "insulted" that there weren't any leaked pictures of her!