Jack Bruce, legendary singer and bassist of the 1960's rock band, Cream, died at age of 71, his publicist confirms.

Bruce was a member of Cream which is now considered one of the most important bands in rock history.  He played along co-band members Eric Clapton, guitarist and Ginger Baker, drummer.

Bruce was the singer and songwriter behind some of Cream's great classics including "White Room", Sunshine of Your Love" and "SWLABR".

Before Cream disbanded on November 1968 at the height of their popularity, the rock band was able to release four studio albums in three years. Three of these albums landed on Rolling Stone's 500 Greatest Albums of All Time.

The great bassist was born in Glasgow suburb of Bishopbriggs in 1943. He finished his formal education at Bellahouston Academy and the Royal Scottish Academy of Music which earned him a scholarship for cello and composition.

At the age of 16, he left the academy and Scotland and found his way to London where he became a member of Alexis Korners Blues, Inc. 

After the band split up, Bruce felt he went too far from his ideals. His career never went high again but his reputation as one of the greatest bass guitarist in the business grew throughout the next decades.

Bruce got to play in various bands throughout the '60s such as John Mayall's Blueas Breakers and Manfred Mann.

"It is with great sadness that we, Jack's family, announce the passing of our beloved Jack: husband, father, granddad, and all round legend. The world of music will be a poorer place without him, but he lives on in his music and forever in our hearts," Bruce's family shared.

Claire Singers, her publicist added, "He died today at his home in Suffolk surrounded by his family." No other details were revealed about the cause of his death but the Press Association reports that the singer-bassist suffered from liver disease.

Bruce joins the list of celebrities who died this month along with Elizabeth Pena and Jan Hooks.