Argentine grill-maker Labohierro received a life-changing order from Lionel Messi on Instagram. The purchase started a social media frenzy, propelling the local business to global success. Discover how one star's small act saved a company and reignited a family's hope.
Say you're a humble business owner trying to make ends meet. You have had ups and downs but in recent years, you've been on the brink of going under. Then one day, soccer legend Lionel Messi endorses your product on Instagram, and KAPOW orders start to pour in! This is the true life story of Guillermo Fernandez, owner of Labohierro, an Argentine BBQ grill maker. But this story is more than just a celebrity endorsement - it's about hope and the power of kindness.
Fernandez's business, Labohierro grills, like many businesses, was facing closure due to losses suffered during Covid-19. Then, Messi messaged Fernandez on the Insta, requesting a custom grill for his hacienda in Miami. Touched by this request, Fernandez made and sent Leo a smaller, personalized grill as well, celebrating Messi's World Cup victories. Messi loved it and shared it with his immense social media audience on Insta, which woke a global beehive of buzz for the BBQ maker.
The story is nothing short of a fairy tale. After Messi's post, Fernandez's sales exploded globally. Their social feed erupted, flipping them from a local business to a worldwide sensation. And this isn't the first time Prince Lionel came to the rescue. A churro maker in Rosario Argentina experienced a similar boon after the fútbol star placed an order. These stories show the incredible power celebrities hold when shouting out small businesses and propelling them onto the global stage, but also that Messi's a righteous dude, and we now have even more reasons to love him.
Before Messi's intervention, Fernandez was in dire straits. The pandemic had taken a fiscal toll, and his company couldn't see a road to solvency. A single post not only kept his business alive but also secured his employees' livelihoods. This story goes beyond grills and sales - it's a lesson on the power a single altruistic act can have. It reminds us that even in challenging times, there's always hope on the horizon.