There are those who just love cakes. Perhaps, these were the people the creators of the new birthday cake-flavored Airhead had in mind when they concocted this delicious sweet, as part of the Erlanger-based Perfetti Van Melle USA's 30th-anniversary celebration.
Birthday-cake flavored, filled with colorful confetti, with a vanilla flavor that evokes funfetti icing of one's youth - what more can a cake-addict want in an Airhead? However, this new offering from Perfetti is not guaranteed to last long, they're limited-edition. People who are into both Airheads and cakes might want to stock ahead just in case, they're described as super sweet with a grainy texture and comes with a must-try recommendation from PopSugar writer Erin Cullum. As Cullum puts it, they are definitely worth a try even if only for those nostalgic childhood memories the sweet treat is bound to evoke.
Ever wondered how Airheads got its unusual name? According to a Wikipedia article, back in 1986 when Steven Bruner was the Marketing Director, he introduced a brand new candy to be named Fruit and Wafer Bar, a flat fruit candy sandwiched by rice paper.
Unfortunately, Lipton Tea introduced a similar concept named Fruit Wrinkles, which eventually won. Going back to the drawing board, they took out the rice paper instead. Bruner then asked inputs from his sons aged 9-15 in the naming of the new product asking, "What would you call your friend who did something silly?" That was how the distinctly- named Airhead came into being, which went on to become a part of almost everyone's childhood.
This year Perfetti Van Melle USA is celebrating its 30th year, which will culminate in a birthday bash this June 18 in Smale Riverfront Part in Downtown Cincinnati. The affair includes a performance by a Brooklyn-based band of 13-year-olds named Unlocking the Truth according to a Cincinnati.com article. A new ad for Airhead is likewise available which features the same band while Perfetti announced that each Airhead package has a chance to win the prize that includes iPads, GoPros, bikes, hats, gift cards and even a grand prize of $10,000 for one lucky participant.