It seems like the food world has found its new craze: everything rainbow-colored.

After the much talked-about and lined upon rainbow colored bagels, lo and behold, the rainbow-colored pizza is here to please your eyes and taste buds.

Giovanni Bartocci, co-owner of Via Della Pace Pizza, has been experimenting with brightly colored pizza dough to stand out from the competition.

Bartocci is a self-professed pizza addict. ""I'm pizza addicted! I could keep talking about pizzas for hours. I think about it all the time. I'm from Rome, so I've been making pizza most of my life," he declares to The Daily Meal.

"We're thinking big, thinking crazy," Bartocci told The Village Voice. "We only use natural coloring of course. We started by using the same ingredients we would use to color pasta dough. Squid ink for black, spinach for green, saffron for yellow, etc." 

He said he knew that there are a lot of competition, especially in their location, so he should offer something different. "I just thought, how about trying something new?"

The rainbow colored pizza is like everybody's dream come true. Following the methods of its inspiration, colorful layers of dough are being prepared. But, unlike the previous, the pizza dough is not as bright and neon-looking, as much as they resemble the Play-doh.

Also, each pizza pie has only one crazy color, compared to the rainbow bagel that seemed psychedelic due to the combination of all the bright colors in one piece of bread.

He recently added a red pizza dough made by using beets and Barolo wine to create the burgundy hue in the dough. Bartocci also experiments with colorful, fresh ingredients to top each rainbow pizza.

"The dough is light, and the toppings sing out," he said. "Right now, I love the black ink pizza with salmon, red cabbage, poppy seeds, sour cream, and chive. Not at all traditional, but very interesting and beautiful, and most important of all - delicious!"