Chipotle has had a bad rap because of the many salmonella outbreaks it had to endure when it comes to food borne illnesses in these past six months. But the Mexican grill is trying it's best to make sure everything is clean and salmonella free.
Chipotle Mexican Grill has had five outbreaks and 355 have fallen ill to the food borne strain. Because of this scandalous food safety concern it had to close 62 of its restaurants. But their next move on the board? Chipotle is going to start from the bottom of the barrel and clean its way upwards. It seems a lot of people are showing interest because all eyes are on the Mexican Chain to see if it can gain its momentum in the food industry once again.
Chipotle plans to win back the confidence of its patrons, consumers, regulators, shareholders and market.
Chipotle, going public with its plans, reveals a change in management;
In a statement from Chipotle's website;
We serve more than 1 million customers a day in our restaurants, and use thousands of pounds of fresh produce and meat in our restaurants every day. Because of the volume of business our restaurants do, it is likely that the source of the E. coli was already out of our supply chain by the time anyone showed signs of illness
And to make it more personal, Chipotle's founder Steve Ells made a personal appearance on The Today Show to apologize to those people affected by the outbreak.