Bloomberg is looking for ways to grow and monetize trending stories and readers who land on its sites from social media. The media outlet is also looking to expand its reach to Europe, Middle East, and Asia (EMEA) markets.

In last week's IAB Upfronts, Bloomberg, as well as The Guardian, expressed their interest in unlocking new audiences for advertisers. Bloomberg's rollout to EMEA will make use of three ad tech tools known as B:Match, Social Connect 20 and Trendr, Digiday reported.

Caroline Hyde of Bloomberg Television also said in IAB Upfronts that "Bloomberg Media caters to the business needs of busy, influential audiences and provides them with content they didn't even know existed." The need to innovate, then, is to the mutual benefit of Bloomberg and its wide readership.

Bloomberg media has a solid influence in the US already but is less influential in the EMEA markets. For instance, it was only in April that a European edition of Bloomberg Business was launched. Despite that, it does not seem to have a shortage of UK visitors with a recorded 2.6 million visitors coming in from the country.

Matt Teeman, commercial director for Bloomberg Media EMEA, wrote in Campaign that "our commercial partners are asking, rightly, for faster, smarter, and more dynamic relationships with our audience." He also said that Bloomberg Media must "be intuitively in-line with the technology habits of the audience. Audiences are moving, and fast."

Blomberg is looking to improve its already effective business model. This comes as they reported "Our traffic is up over 100%. We are on an interesting journey - trying to grow at a global scale, but also on a local and regional level," Adam Freeman,EMEA Managing Director, said. 

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