In 2012, after being in the film industry for a good number of years in successful projects like the television series "Angel" and the comic book adaptation "Sin City," Jessica Alba dipped her toe into a new business model, co-founding The Honest Company - and now, three years later, Jessica Alba lawsuits come pouring down on her.

The Honest Company focuses on consumer goods that are non-toxic, advocating ethical consumerism, which means there are a lot of chemical ingredients taken out in their products - and that's exactly what prompted this new Jessica Alba lawsuit.

According to TMZ, the basic core of this Jessica Alba lawsuit is that The Honest Company seemingly changed the formula for their sunscreen product last March, removing "more than half of the zinc oxide," the chemical that actually protects users from burning in the sun; however, the company still marketed their product as SPF 30, and the suit claims many got burned because of this.

This follows a first class action Jessica Alba lawsuit on the same product, as it's been widely reported that the sunscreen lotion doesn't work as intended.

BBC reports that the new Jessica Alba lawsuit comes from Jonathan D. Rubin, a man currently suing her company in San Francisco, specifically filing the claim through the District Court of Northern California, as he also claims the "natural" labels on the sunscreen contain synthetic ingredients, pushing forward the point of false advertising.

For the first time since the issue arose, Alba's addressing the legal action taken against her company.

"I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love," said Alba, according to The Hollywood Reporter. "The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness."

The second Jessica Alba lawsuit is demanding a total of $5 million in damages.