Pizza Hut, the world's largest pizza company, has announced that it is going to sponsor College GameDay, and it begins the celebration by giving out 10,000 free pizzas to sports fans for the first week of the event.
The move is Pizza Hut's latest sports marketing campaign, as it's long been known to support sports fans celebrate their passion. The move is called "ESPN College GameDay Built By Home Depot," and while it might seem like a mouthful, the 10,000 free large pizzas the pizza chain will be providing fans is more than a mouthful.
ESPN College GameDay has long been recognized as the preeminent college football pre-game program in the U.S., and Pizza Hut is on a mission to make the event more exciting for sports fans.
"We recognize that our fans are also huge college football fans, and we feel that there is no better sports property to reach these consumers than College GameDay, according to vice president of Pizza Hut's marketing, Jared Drinkwater. "From the television audience, to the volume of fans reached each week on the road, this program engages fans in ways most programs do not. We cannot wait to bring college football fans an exciting experience each week throughout the season."
How do fans grab their FREE pizzas?
1. Tune in on Saturday, September 5, for the first day of College GameDay telecast in Dallas Ft. Worth.
2. Look out for a sign that would unlock the Pizza Hut's special offer.
3. After spotting the code, go to PizzaHut.com to claim one FREE, large pizza.
Viewers can only claim their free pizza until September 11, and the code expires once used by the first 10,000 people. Fans, therefore must grab their free pizzas as soon as they can, according to Food Beast.
"We're rewarding college football fans in the best way by giving them the perfect game-watching food: pizza," Drinkwater added. "All they have to do is watch for the sign - an integral part of the College GameDay experience."
In addition, each week during the GameDay season, viewers at home are given the chance to share their signs on Twitter via the hashtag #signupforgameday. Pizza Hut is choosing one winner per week to become part of that particular week's "ESPEN College GameDay" telecast. The winner will also be given a year worth of pizzas from Pizza Hut.
Apart from the sign promotion, Pizza Hut will also be sampling their pizzas on-site per week during the evenings prior to shows. Fans must simply visit Pizza Hut tents to make their own signs and compete for their signs to be shown on the ESPN College GameDay telecast, reported Market Watch.
Visit www.PizzaHut.com, or follow them at @PizzaHut on Twitter for more information.
According to The Daily Meal, College GameDay is a pre-entertainment show which assess an upcoming game. This year, Rece Davis, Kirk Herbstreit, Lee Corso and an invited guest will become the program's hosts.