In an attempt at making their own innovation in the fast food industry, Carl's Jr. has just announced a new addition to their breakfast menu - the Cinnamon Swirl French Toast Breakfast Sandwich.

It's not only Carl's Jr. however. Hardee's also announced the Cinnamon Swirl French Toast Breakfast Sandwich to be their new breakfast menu item

Now available at all participating Carl's Jr.® and Hardee's® restaurants, the tasty-looking sandwich has all the basics such as a folded egg, melted American cheese, customer's choice of sausage, bacon or ham, and all of these topped with maple syrup sauce and sandwiched between two Cinnamon Swirl French Toast slices.

Carl's Jr.'s breakfast buns are reportedly known to be pretty simple, with their selection being between biscuits or seeded bun. However, the new Cinnamon Swirl French Toast buns is just the right addition to their typical selection breakfast.

"American breakfasts have often included a combination of sweet and savory items and we've been looking for that perfect balance - which also just tastes great - for a few years now," according to Brad Haley, chief marketing officer for Carl's Jr. and Hardee's restaurants.

"The new Cinnamon Swirl French Toast Breakfast Sandwich nailed it. The cinnamon swirl French toast would be great to eat by itself but, combined with eggs, your choice of breakfast meat, cheese and maple syrup sauce, it makes for the kind of memorable morning meal that we always try to create for our Carl's Jr. and Hardee's customers," Haley added.

According to Business Wire, Los Angeles-New York-Amsterdam-based agency  72andSunny has created a new ad campaign to support the launch of Hardee's and Carl's Jr.'s new Cinnamon Swirl French Toast slices.

Titled "Winning Combination," the campaign will feature UFC champion and Judo Olympian Ronda Rousey.

"Ronda Rousey is impressive in so many ways and we're huge fans," said Haley. "While she's best known for her ultimate fighting ability, she also has a sweet side, which made her the perfect choice to star in the new Cinnamon Swirl French Toast Breakfast Sandwich ad," adds Haley. "They both pack a mean one-two punch."

Carl's Jr. confirmed earlier this month that they will be featuring Rousey in their upcoming commercial, according to Food Beast. The nationwide ad supporting the launch of the breakfast sandwich will reportedly make its premiere on August 31.

Hardee's and Carl's Jr.'s Cinnamon Swirl French Toast Breakfast Sandwich is now available at $2.99. A combo meal including Hash Browns and a drink is also sold at $4.69. There is a sausage version available as well, having 580 calories, 34 grams of fat, 15 grams of saturated fat, 0 grams of trans fat, 240 milligrams of cholesterol, 1110 milligrams of sodium, 50 grams of carbohydrates, 1 grams of fiber, 17 grams of sugar, and 20 grams of protein, reported The Impulsive Buy.

To know more about Carl's Jr.'s French toast breakfast, see their website here.