With the National Cheesecake Day comes the Cheesecake Factory selling all their cheesecake at half their original price. National Cheesecake Day is actually held July 30, but the Cheesecake Factory decided to celebrate early and cut their prices in half starting July 29.

Not all Cheesecake Factory locations are joining in the celebration though, as only participating branches are offering half off on their cheesecakes, according to Food Beast.

Each slice of cheesecake is offered half off for customers who dine-in at any Cheesecake Factory's 179 locations in the U.S. and Puerto Rico.

As per tradition, The Cheesecake Factory also debuted their newest flavor, which this year is the Salted Caramel Cheesecake. The new delicious flavour features caramel cheesecake as well as creamy caramel mousse on a blonde brownie, while topped with scrumptious salted caramel.

Customers will also get a chance to win $1,000 or one of nine $100 Complimentary eGift Cards upon upload of a "cheesecake selfie" on social media, reported ABC 2.

The "Say Cheesecake" Contest runs from July 29 till July 31 and guests with any Cheesecake Factory cheesecake who posts a cheesecake selfie with the hashtag #SayCheesecakeContest on Instagram or Twitter or on The Cheesecake Factory's official page on Facebook, will get the chance to win up to a whopping $1,000. The top 20 photos in the contest will reportedly be featured in a photo gallery for fans to vote on from August 3 to August 5 at www.saycheesecakecontest.com. The photo with most fan votes will win the grand prize of $1,000. Nine runners-up will each go home with $100 in Complimentary eCards to The Cheesecake Factory.

For more information, check out The Cheesecake Factory's websites at www.thecheesecakefactory.com, www.saycheesecakecontest.com or www.facebook.com/thecheesecakefactory.

The Cheesecake Factory was created by the Cheesecake Factory Incorporated in 1978. Through subsidiaries, the company owns and operates 192 full-service, casual dining restaurants throughout the U.S.A. and Puerto Rico, including 179 Cheesecake Factory restaurants.

In 2015, FORTUNE Magazine named the Company as one of the "100 Best Companies to Work For," of which the company has been listed in in two consecutive years, according to Business Wire.