Comcast has released the public beta version of game streaming service called Stream. The country's largest cable company made an alliance with Electronics Arts to bring game streaming to its X1 customers. Users can now sign up and enjoy the service for free during the beta which will last for a number of weeks.
Stream is an online video alternative of Comcast designed for people who spend more time using their phones and tablets for entertainment rather than watching TV.
The streaming service functions like Hulu and Netflix which now broadcasts networks like NBC, Fox and HBO. Cable channels like TNT and AMC are not yet provided.
Stream offering is limited to casual games which are mostly from EA that do not require the gamepad to be played. There are 22 games that has been made available but the company assures the users that more will be added.
A partial list of games has been released which includes EA Sports FIFA Soccer 13, Real Racing 2, Monopoly, NBA Jam on Fire Edition, Plants vs. Zombies along with Peggle Nights, NEA Sports PGA Tour Golf, World of Goo and Word Whomp Underground.
Compared to other services available on the market, Stream is expensive, costing $15 per month. Stream and broadband subscription would cost users $82 monthly according to reports. But some analysts believe that the company may become the main content provider in the future.
Ashley Swartz, CEO and founder of Furious, a digital advertising tech company revealed that main intention of Comcast for launching the streaming service which is more one keeping its broadband customers while aiming to increase its sales.
"This is not an innovation. The operators are basically digging in their heels and combating any new market entrant. This is very much defensive and a hedge."
Comcast revealed a launching in Boston, Chicago and Seattle will follow at the end of summer. The company targets to make the Internet service available next year.