Riccardo Tisci is making a bold statement by enlisting unconvential personalities to star in his campaigns once again.

After casting distinct fashion models like actress Julia Roberts and transgender models such as Lea T, the 40-year-old designer is now recruiting Donatella Versace.

The Italian designer has teamed up with the Versace Group vice president for his 2015 autumn ads. The joint venture is definitely something that's never been seen before, especially since the Givenchy and Versace brands are rivals in the industry.

Luckily, Donatella shares the same sentiments with Tisci. "I believe in breaking rules. Riccardo Tisci is extremely talented and above all my dear friend. We are family," Versace gushed about her fellow designer.

"I want to get rid of the old system, work together, support each other and make fashion a true global community," Versace added.

In fact, Versace even posted the first ad from the campaign on the Instagram account of her label. Tisci posted the same snap on his Instagram as well. Its caption read, "I am proud to present you with my new Givenchy F/W15 campaign, starring a personal muse of mine, my one and only #DONATELLAVERSACE."

The big move seems to indicate a new trend in the fashion industry, and it's a trend everyone is looking forward to seeing more of.

Donatella Versace also posted another black and white campaign shot, but this time in a corset, a Victorian printed blazer, and matching trousers. "'To family!' - Donatella Versace," the photo was captioned.

The caption also featured shout outs to the creative team behind the shoot, with Riccardo Tisci responsible for the artistic direction, photography by Mert Alas and Marcus Piggott, and Carine Roitfeld for the styling.