Earlier this week, Ben & Jerry's hosted its annual Free Cone Day, and it seems they're on a roll as spring days continue to grow hotter and hotter this April, now releasing their newest product, which sounds straight out of the mind of someone with way too much Internet on them: the ice cream burrito.
These days, it seems like the oddest food combinations come from Taco Bell, as their breakfast menu becomes more and more exotic with items such as Capn' Crunch Doughnuts and Biscuit Tacos - but it seems like Ben & Jerry's seriously looking to up the ante with the ice cream burrito!
According to Time Magazine, Ben & Jerry's ice cream burritos (officially called BRRR-itos) have a "soft and chewy" wrap that looks more like a crepe than a burrito, and inside there are two scoops of any Ben & Jerry's flavor available, then topped with fudge and chocolate cookie crumbs.
The Huffington Post reports that Ben & Jerry's seem fairly aware of the ice cream burrito's ability to attract a certain public, advertising it from day one as a "4:20" meal, directly referencing cannabis culture by saying the time of the day that's supposed to be for consuming marijuana.
It's also a reference to April 20th, an unofficial holiday in the US completely dedicated to cannabis consumption.
As The Week reports, the company is describing the ice cream burrito as something that's "sure to satisfy all of your munchies cravings" - and, of course, it'll be available starting next Monday, April 20, in all their stores.
Earlier this year, the ice cream company also introduced a few new flavors, including a new Cookie Core line and even a new one that combines ice cream with one of America's favorite late-night hosts, "The Tonight Dough with Jimmy Fallon" - so, in case you haven't tried these flavors, you can actually eat them inside your ice cream burrito!