After a rise in food consciousness in the past few years and the fact that casual dining restaurants have become steadily more popular, fast food sales have seen some of its worst numbers of all times, but will the companies that have brought us burgers for decades be able to recover?
In the past summer, McDonald's, the worldwide leader among fast food chains, saw its worst numbers in a decade for two months in a row. It prompted the company to change its directive staff, release new menus and even engage in a nuggets war with biggest competitor Burger King, where both companies competed for the lowest prices in their bite-sized chicken, as fast food sales reached its lowest levels in a while.
As fast food sales decline, the companies behind Big Macs and Whoppers see what they can do to boost their products back on the competitive market and out of oblivion. According to St. Louis Today, the latest stint these restaurants have created is a blast from their past: late-night schedules for their customers who are craving some fast food in the middle of the night.
The new late-hour schedule might seem like a desperate move for some, amid the rapid fast food sales decrease. The problem behind the matter is not so much that the restaurants could be open until late, but rather the kind of crowds those hours would attract: party-goers that aren't in the most sober of states, and are craving for a certain type of food. This would, of course, require a higher degree of security, according to The Associated Press.
Right now, a couple of the biggest chains are following the trend after the decline in fast food sales: Taco Bells open until 3 am on Fridays and Saturdays and Jack in the Box has special combos running from 9 pm to 5 in the mornings.
