Have you ever been hit with a serious craving for your childhood cereals? Like, you'd give anything to go back to those Saturday mornings, lounging in PJs, watching cartoons, and crunching on a big bowl of rainbow-colored sugar milk? Well, ICEE and Kellogg's are aiming to recapture those fun-filled days with their new collab. Let's peek in the bowl and see what's in store.
Fruit Loops x ICEE
The companies have paired up to bring us the new Fruit Loops ICEE. This cereal-inspired breakfast slushie tastes like they liquified those delicious fruity hoops and poured them into a paper cup. They smooshed lemon, orange, and cherry flavors into an icy, refreshingly chilled slushie format so we can relive those carefree days of tunes, spoons, and sugary cereal. No more waiting for that cereal milk at the end of the bowl. You can full-on slurp up those beloved fruit rings right out of the gate!
Nostalgia with a Straw
According to ICEE's VP of Marketing, Kimmra Hingher, "ICEE and Froot Loops both give you those warm, fuzzy childhood vibes that make any ordinary moment feel special. With so many people craving that nostalgia and fun lately, a Froot Loops ICEE collaboration was a total no-brainer." And let's get real here, folks - it was a tough few years since COVID, so a little light-hearted retro nostalgia kitsch would do even the curmudgeonly heart good. According to Newman, this flavor mash-up is "a full-blown journey back to childhood with each iconic sip." We can't help but remember those fun commercials during He-Man (I have the power!!!) with the Fruit Loop mascot Toucan Sam telling us to "Follow my nose!" except now he's leading us to the slush fountain rather than the pantry.
Kitsch in Slushie Form
This new Froot Loops creation is just the latest way both long-standing popular brands are keeping it fresh and wildly exciting for fans, young and old. Whether you're a sugar-happy kid or a work-weary adult, this frozen euphoria is guaranteed to snatch you right out of that daily grind and put you back to those fun-filled days, playing Mario Party 5 and having pillow fights with your friends and family.
The Froot Loops ICEE is already available at places like Maverik, K&G, Meijer Gas, and Sky Zone across the country. But Target, Thorntons, Wesco, Jackson's Food Stores, and more are rolling out this frosty beverage later this year. So next time the summer sun has you melting, head to the nearest ICEE machine and grab a Froot Loops slushy. So dust off that Gamecube, grab a straw, and get ready to sip your cereal this week!
