Craig Robinson and Cup Noodles team up for a hilarious campaign! The actor stars in a new "PSA" celebrating the brand's game-changer: their iconic paper cup is now finally microwave-safe.
Wait, what do you mean NOW it's safe to microwave our Cup Noodles container? Cup Noodles just announced their iconic paper cup is officially "microwave-safe." We've been microwaving our noods forever!
Is it Safe to Nuke Cup Noodles?
OK, nobody panic. Cup Noodles' "news" that you can now microwave their packaging is just a little fun they are having with us. It was always safe, but they enlisted one of our favorite comics, Craig Robinson, to perpetrate the prank. The comic stars in a new PSA, admitting his ramen history of foregoing the stovetop and reaching for the microwave.
Craig Robinson - Noodle King!
The video spot pokes fun at our not-so-secret instant soup lunch obsessions, portraying Robinson as a Noodle fun-haver at a Cup Noodles warehouse. Who knew Robinson was such a Cup Noodles connoisseur?
Cup Noodles Secret Confessions
If you share your #PaperCupConfessions you can win some fun prizes. Cup Noodles is encouraging fans to share their Cup-o-Secrets with the hashtag #PaperCupConfessions on social media. Did you covertly add a boiled egg or some leftover veggies to your cup? Maybe you perfected a special microwave technique over the years. Our confession is that we use two parts of low-sodium chicken broth and one part of water in our cup or sometimes throw in a little mixed chili and miso paste for some extra savory points.
Sharing your cup confessions on social media could land you some tasty Cup Noodles swag. So get fessin', folks! Spill the tea, or rather, the broth! Don't worry - no one is going to ask you to recite ten "Our Fathers" afterward.
