Kith Treats, Fruity Pebbles, Nike, and LeBron Team Up for a Slam Dunk This National Cereal Day

National Cereal Day is this Friday, March 7, and there's a whole lotta colorful collaboration going on. If you love cereal, ice cream, Nike, and LeBron James, this one's for you! 

Here's the Scoop: Satisfy Your Sweet Tooth and Sneaker Cravings

• Kith Treats and Fruity Pebbles have joined forces to create a unique capsule collection featuring a Fruity Pebbles cereal box and a co-branded ceramic bowl. This collectible set perfectly complements the release of the Nike LeBron 4 sneaker crafted in the iconic multicolored Fruity Pebbles palette and honors James' long-time noted affinity for Fruity Pebbles.

• Fruity Pebbles ice cream flavors: Kith Treats locations in West Hollywood and SoHo are offering three exclusive ice cream specials featuring Fruity Pebbles:

  • The King's Breakfast: This nationwide flavor features Kith Treats' vanilla ice cream infused with Fruity Pebbles, along with strawberries, bananas, and French toast pieces. It's topped with strawberry jam, banana chips, crushed Fruity Pebbles, and a bit of cinnamon dust, making it a delicious and nostalgic treat. This one's available at all Kith Treats locations until March 17.

  • The West Coast: This West Hollywood and SoHo location exclusive combines Kith Treats' vanilla ice cream with Fruity Pebbles, passionfruit, and coconut flakes. It's finished with purple sugar pearls and crushed Fruity Pebbles for an over-the-top twist.

  • The Sweet Shot: Another West Hollywood and SoHo exclusive, The Sweet Shot features Kith Treats' vanilla ice cream blended with Fruity Pebbles, marshmallows, and white chocolate macadamia nut cookie pieces. It's topped with crushed Fruity Pebbles and white chocolate shavings for a decadent and delightful experience.

For Sneakerheads Only

The Nike LeBron 4 "Fruity Pebbles" sneaker was originally launched in 2006 and will be relaunched by Nike on March 7 through the SNKRS app and select third-party retailers. 

Limited quantities of the Nike LeBron 4 "Fruity Pebbles" are available now exclusively at US Kith shops and Kith Toronto.