GIVN bottled water offers a buy one, give one tactic to potentially increase its sales. Liz Skalia, business development VP at the maker of the bottled water, GIVN Goods, said many people would like to be remembered when they make their purchase. So, instead of thinking about oneself, they chose to think about others.
Skalia said it was found 9 out of 10 customers prefer to patronize cause goods. 95% reorder rate was given for GIVN since it launched its campaign, according to Food Navigator USA. Likewise, its distribution grew over time since its launch in June 2015, thanks to its "buy one, give one" campaign.
Just six months in the market, GIVN already has partnerships with three distributors. The water is already being sold in 50 stores in the Midwest.
Readers should learn how to preserve bottle water at its finest. According to The Water Project:
"Bottled water is one of many luxuries we afford ourselves in the developed world. We could have chosen fancy cars, the latest iGadget, 52" 3D TVs, or any other excessive use of the resources we have. But given the nature of our work, we recognized that bottled water is an obvious and symbolic choice."
Many others are into the buy one give one campaign. Take Valeria Budinich, for example, according to The New Yorker. She said:
"That sounds like a better model. It's much easier to make happen at scale, and, my God, the need cannot be more basic."
According to WFMY News 2, Target was also into the same buying campaign, as well. Laysha Ward, a Target community relations president said:
"We're really excited that families can feel good about shopping at Target."
A Target senior vice president of brand and category marketing, Rick Gomez, said:
"Our guests should shop with confidence. Target has phenomenal merchandise and we're excited that the Buy One Give One program will inspire guests to share throughout the year."
