Naked juice, named for its supposed stripped-down ingredients, will take the "all natural" seal off its label, the Associated Press reported.
Naked juice is owned by PepsiCo Inc and according to the AP, the company is paying $9 million to settle a lawsuit that argued against the "all natural" claim. The lawsuit filed noted the vitamins are actually synthetic ingredients including in a fiber made by Archer Daniels Midland.
In an emailed statement to the Huffington Post, the company said it uses an "added boost of vitamins" in some of the drinks.
Naked reportedly plans to get rid of the word "natural" until there are clearer rules that dictate how the controversial term can be used.
The Food and Drug Administration does not have set regulations for what defines natural. The FDA does say it does not object to the term's use if the food does not have "added color, artificial flavors or synthetic substances."
Michele Simon, a public health lawyer and critic of the food industries marketing practices stated there are numerous cases in which companies use of the word "natural" is often misunderstood.
"This company is basically surrendering the use of the offensive deceptive marketing terms," Simon said.
According to the Huffington Post, one of the lawsuits against PepsiCo noted the company cultivates a "healthy and socially conscious image," to sales. Naked typically cost around $4.
The lawsuit also claimed the company used genetically modified organisms in its Naked juices. PepsiCo Inc denied the claim and said they will continue to use "non-GMO," on their labeling.
