Besides leaves turning into different colors and falling to the ground smoothly, few things say that the fall has arrived like the most widely expected Starbucks flavor of them all, and the Pumpkin Spice Latte 2015 even changed its recipe to be more natural by using real pumpkins.
Following the example of the Pumpkin Spice Latte 2015, over the years a number of other chains have joined in the rage for more autumn-y flavors by adding pumpkin to just about everything, and this year Dunkin Donuts is going all in with a huge menu revolving around the orange fruit - but there's so much more to pumpkin mania these days!
According to Fortune Magazine, as the Pumpkin Spice Latte 2015 is released to the public on the fall equinox, studies have been made regarding Starbucks' numbers around this time of year, and it turns out that, when the company releases seasonal drinks, there are more customer visits (who also visit more often) and these patrons actually spend more than usual.
In fact, if the Pumpkin Spice Latte 2015 trend follows the year before it, the average amount spent by a PSL lover could go up to $7.81, about $1.20 more than the average Starbucks patron.
Also, CNBC reports that, in fact, the Pumpkin Spice Latte 2015 isn't nearly as popular as it would seem from the big coverage the drink gets, as in fact only 8 percent of people who love the PSL buy it three or more times during each season, and what happens most is that those who wait for the drink all year around only trying one cup per season (roughly 72 percent of customers), while one fifth of patrons will try it twice during the fall.
According to CBC, there's a reason for this pumpkin mania: marketing experts have said that the reason for the vast popularity of pumpkins is that consumers associate this flavor with nostalgia of Halloween in the old days.
In any case, bring on the Pumpkin Spice Latte 2015!
