A couple of weeks back, Burger King launched a public letter to its longtime competitor, McDonald's, to ask their rival to team up to create the McWhopper in honor of World Peace Day, but the Golden Arches chain was quick to say no to this plight - instead, they've just recently launched their own McDonald's campaign for this day.
After shutting down Burger King's offer (though the fast food giant's still going through with their Peace Burger, teaming up with other chains), the new McDonald's campaign sees the Big Mac makers asking the world to turn their eye into something bigger than themselves: the refugees crisis stemming from the Middle East right now.
According to USA Today, this new McDonald's campaign was made public this Sunday, as the company announced they were leading a "multi-million dollar" campaign aimed at promoting the United Nations' efforts towards benefitting refugees of the conflict in the conflict-stricken region.
As The New York Times reports, this isn't only McDonald's campaign, but rather a joint effort between some of the world's biggest corporations in a move to raise awareness regarding the United Nations' World Food Programme, including companies such as DreamWorks Animation, Facebook, Google, Twitter, United Airlines, MasterCard and even Burger King, all of which will be giving the U.N.'s efforts airtime in a series of ads narrated by Oscar-nominated actor Liam Neeson.
According to Adage, while the ads were partially paid as a McDonald's campaign, the series of clips, featuring animation as well as Neeson's voice talents, actually shows no mark of the chain's logos.
In particular, what McDonald's provided for the campaign was television and digital advertising time in a large number of countries around the world (38 in total) as well as promoting a Twitter trend, #PeaceDay.
The money from this McDonald's campaign will go to the emergency currently being faced in the Middle East with the refugee crisis.
