It's been a rough few months for the biggest fast food chain in the world, as the Golden Arches restaurants are going through their worst period sales-wise in more than a decade, launching a series of different campaigns to bring their numbers back up, to little results - but it seems like they've finally gotten it right with the new McDonald's breakfast strategy!
The Egg McMuffin is a classic among breakfast items in America, and one of the strategies the chain is currently using to boost their sales is trying all-day McDonald's breakfast options to perhaps keep them in the stores, and that's turned them into breakfast junkies' favorite chain.
There's a foodie term, "breakfastarian," that basically refers to people who love breakfast food so much they'll eat foods associated with the morning throughout the entire day, and a new poll has shown that for that group, McDonald's breakfast is usually the best option.
According to Fortune, McDonald's breakfast is the top option for breakfastarians in a recent survey conducted by YouGov BrandIndex that had the fast food chain beating Subway and even breakfast-specialized restaurants IHOP.
The difference is fairly impressive, as 41 percent of respondents in the survey claim McDonald's breakfast is the best one, with 34 percent calling Subway the best choice and 32 saying it's IHOP.
Through Business Insider, Reuters reports that other big contenders were Burger King with 27 percent, Starbucks at 26 with Denny's Corps and Dunkin' Donuts tied in taking 25 percent of breakfastarians, while Wendy's got 23 percent and fried chicken favorite chains Chick-Fil-A and KFC getting 22 percent each of this audience.
This isn't really news, as even before the decision to roll out all-day breakfasts as a trial, McDonald's has long been a favorite in this area, and in fact McDonald's breakfasts account for about 25 percent of the company's sales and roughly 40 percent profit in the U.S., according to CNBC.
