A Setting on "Mad Men," Toots Shor's Legendary Saloon is the Subject of a New Book

The return of the AMC show "Mad Men" provides more opportunities to re-visit the early 1960s world of advertising on Madison Avenue in New York and to re-live a smoke-filled, martini-soaked era that sure was fun while it lasted. One of show's favorite settings is a re-creation of Toots Shor's, where food and strong drink was served up with a heaping side of insults and put-downs. A just-published book, "Saloonkeeper: Toots Shor in His Own Words and in the Words of Those Who Knew Him" History Company Books, $12.95) offers a real-life portrait of the gregarious Mr. Shor and his legendary New York men's club. The 200-page collection of wisdom and wisecracks from Shor and his contemporaries is available at Amazon.com.

"Toots Shor famously said, 'Any crum-bum what can’t get plastered by midnight just ain’t tryin’," reports author Michael Turback, whose book goes beyond "Mad Men" for a view of a time when men were men and women were dames, and when getting properly inebriated was a sign of character.

Author Michael Turback has published more than a dozen books, most notably "All the Gin Joints," a best-selling guide to original gin-based cocktails developed in progressive American bars.

SOURCE: PRWEB https://www.prweb.com/releases/2012/3/prweb9341953.htm

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