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When Foodgramming Turns into 'Bread and Butter': Food Instagrammers Take Over ECommerce

Through a very popular mobile app called Instagram, 19-year-olds Natalie Landsberg, Gillian Presto and Emily Morse have created a joint account called @New_Fork_City where they cleverly and innovatively showcase snaps of their food. They were only being normal Instagram users doing the usual, until their follower count skyrocketed to six digits.
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