Wasabi Ginger won Lay's Flavor Contest, and now there will be a new spicy Japanese-inspired flavor in the Lay's family - available for consumers all over the country!
Wasabi Ginger is Lay's Flavor Contest winner for 2014, after last year's successful flavor, Cheesy Garlic Bread, is still currently on shelves all over the place. This year, the winning flavor beat fellow competing finalists Mango Salsa and Cheddar Bacon Mac & Cheese.
Wasabi Ginger, Lay's Flavor Contest winner, was created by Meneko Spigner McBeth. There was a dinner for finalists last Monday night in New York City, according to ABC News, where the company announced that Wasabi Ginger was the winner of the competition. McBeth is a registered nurse from Derptford, New Jersey, and as a prize she'll be getting either $1 million or a portion of a year in sales of her product - whichever sum is actually higher.
As Wasabi Ginger wins Lay's Flavor Contest this year, Frito Lay's parent company, PepsiCo, has said that the move shows that the American public is ready for more exotic flavors, out of the ordinary ones that usually take top spots in this kind of thing.
NBC Philadelphia reports that Frito-Lay's chief marketing officer, Ram Krishnan, never thought he'd ever see the company releasing a Wasabi Ginger flavor when he joined the company eight years ago - nobody ever imagined that ethnic flavors would turn into such a huge hit with the mainstream American public!
Wasabi Ginger is Lay's Flavor Contest winner this year, and hopefully the flavor will still be going on when the next edition of the contest comes out. The whole thing was designed to keep consumers on the edge of finding the new flavors, so they'd buy them to try out when they saw them on the shelves and bought them to give them a taste.
According to PepsiCo reports, around one million votes were cast online for the Do Us A Flavor campaign - and there are equivalents of this very promotion all over the world, like Saudi Arabia's pizza-flavored chips!