Taco Bell is rolling out the Big Cheez-It Tostada and Big Cheez-It Crunchwrap Supreme nationwide, featuring massive Cheez-Its combined with classic Taco Bell fillings. Catch up on why this unique collab became a viral hit.
Back in early May we told you about the Cheez-It Taco Bell collab that had been gaining massive online buzz during their regional test roll out. Well, Taco Bell was obviously peeping the socials because the Big Cheez-It Tostada and Big Cheez-It Crunchwrap Supreme are now on the menu nationwide. These new items that feature massive Cheez-Its combined with all those delish Taco Bell fixings are coming to a store in your hood.
It all started back in 2022 when Taco Bell tested out these Cheez-It filled creations at just a single location in Irvine, California. People were nuts over them. Photos and videos showing off the gigantic cheesy crackers served along with TB's classic taco toppings instantly flooded the social feeds. Taco Bell fans in other parts of the country immediately started begging for the items to come to their local restaurants. After that initial test run, the mega-snack was such a viral smash hit that Taco Bell decided to take the Big Cheez-It menu items nationwide this summer. So, just how do these monstrous Cheez-It creations actually stack up?
This item is pretty straightforward - it's just a tostada made with that huge Cheez-It cracker as the base instead of a regular tostada shell. It's piled high with classic taco ingredients like seasoned beef, shredded cheese, crisp lettuce, diced tomatoes, and a dollop of sour cream.
This meal gets a little more creative. Instead of the classic tostada, it uses one of those massive Cheez-It crackers to create the Crunchwrap part. All the other standard Crunchwrap fillings like seasoned beef, warm nacho cheese sauce, lettuce, tomatoes, and sour cream get stuffed into this ginormous shell that adds that signature Cheez-It zest to the meal.
If those two cheesy items alone aren't quite enough for you, Taco Bell is also offering a whole Big Cheez-It Box meal deal. It comes packed with the Big Cheez-It Crunchwrap Supreme, a regular Beefy 5-Layer Burrito, an order of Nacho Fries with cheese sauce on the side, and a medium fountain drink.
Normally, when a big fast food chain like Taco Bell teams up with another brand like Cheez-It for these kinds of novelty mashup products, it's just a short-term marketing play built for the Insta likes, but the early buzz indicates people are authentically excited about these colossal cheesy munchies. Though Taco Bell hasn't said how long this collab will stick around, all signs point to a good while. Let's take a look at how this unique collaboration took off since it was first tested.
Taco Bell rewards members get early exclusive access to the Big Cheez-It snacks before they officially hit menus nationwide for everyone on June 6th. You can set up a rewards account through their site or app.
We'll see if this collab will fight it's way on to their forever-menu in the next few months. Till then we're heading to the Bell to get our cheezy-cruch energy on.