Wendy's is dropping jaws with an unbeatable 1-cent burger deal to celebrate National Hamburger Day! This offer is a game-changer amidst the fast-food price wars.
Wendy's is on a roll! A hamburger roll, that is. The brand has been hard at work rolling out all kinds of new menu items and promos to take swipes at their main competitors in a price war where the winners are us, the hungry consumers tired of $18 Big Macs. First, they launched the super-viral Dreamsicle creamsicle-flavored frosty. Then they treated us to a $3 breakfast special that made us do the discount dance on our way to work. Now they've gone all in with (wait for it) a $.01 burger! Yes, you heard me correctly. Our favorite freckle-faced ginger restaurant mascot has pulled the rug out from the comp by bringing us a burger for a penny!
The deal runs from today to June 2nd to celebrate National Hamburger Day, and it features the Wendy's Jr. Bacon Cheeseburgers for pocket change. And you don't need to jump through a ton of hoops to cash in here. Simply buy something else and apply the digital offer through Wendy's app or at Wendys.com.
This comes on the heels of Wendy's breakfast deal where for $3 smackeroos you can get an English Muffin with egg, cheese, and choice of sausage or bacon along with some of their delicious seasoned potatoes. And, of course, we can't forget their smash hit Dreamsicle Frosty, a slurpable orange and vanilla dessert that had people anxiously anticipating their release.
The trend of new product launches and deep discounts ​​has been in response to the massive impact inflation has had on the average American's pocketbook. With ingredient, labor, energy, and equipment prices rising regularly, we have seen the fast-food world take it back to its roots and offer novel and affordable meal options to get people back through the door and onto their apps to order their favorite snacks again. We've seen launches by McDonald's, Burger King, Arby's, Taco Bell, Red Lobster, Pizza Hut, and many more in the last few months and the trend doesn't seem to be stopping with even sit-down eateries like Chili's tossing their hats in the ring to get a piece of that burger business.
We don't expect these promos to last because the keywords since COVID have been "profit margin" in the service industry. The pandemic left a huge economic hole in our food market that restaurateurs, small and large, are struggling to climb out of. For the short term, though, keep an eye on Foodworldnews.com as we unveil new deals and promotions the moment they hit the market. Bon apetito mis amigos.