Aye Caramba! Butterfinger celebrates its 100th birthday with a nostalgic collaboration featuring new limited-edition Simpsons-themed packaging and a fun sweepstakes. Relive the "crispety, crunchety, peanut-buttery" candy through this centennial party.
This year marks the 100th birthday of the classic candy bar Butterfinger, and they are going all-in with a nostalgic celebration featuring their ageless spokespeople, America's first family of comedy, The Simpsons! Will Bart finally let someone "lay a finger" on his Butterfinger? Let's find out.
Butterfinger burst onto the scene in the roaring '20s with an audacious marketing stunt - dropping thousands of Butterfingers from chartered planes over cities across America. The "crispety, crunchety, peanut-buttery" munchy was an instant hit for Americans. Butterfinger has been a staple in convenience stores, movie theater concessions, for trick-or-treaters, and lunch boxes nationwide ever since. Butterfinger is reviving its popular packaging collaboration with The Simpsons to honor its centennial. New limited-edition centennial candy bar wrappers will feature our favorite Simpsons characters like Bart, Lisa, and (D'oh!) Homer. The brand had used Bart and Homer as cartoon spokespeople since way back in '88 and it's great to see Butterfinger return to their comedic marketing roots.
These special Butterfinger bars will hit shelves this month at major retailers across the country. The brand also launched the "Butterfinger Birthday Sweepstakes" to really amp up the party. Just buy one of the limited bars and enter online for a chance to win swag and prizes based on the centenarian candy and the classic cartoon. Up for grabs are an awesome Simpsons-inspired arcade game, coveted Funko Pop! collectibles, a one-of-a-kind Butterfinger skateboard, and more sweet goodies for both Butterfinger and Bart fans.
What gave this quirky candy bar so much hang time on retail shelves? It all starts with Butterfinger's unique crunchy yet somehow silky middle. It isn't your everyday peanut butter bar. It's a delectable union of sweetness, peanuts, and just the right amount of salt, which gives us that almost caramel toffee/butterscotch taste the bar is known for. Of course, this is all wrapped in a smooth layer of milk chocolate. It's a one-of-a-kind candy bar experience that keeps you coming back bite after bite. Just try one again, and you'll be reminded why this quirky candy creation has endured for so long. You can get your hands on an anniversary bar, a sharable 2-pack, or the "fun-size" bag at major US retailers.
This milestone birthday pays homage to both the bar and the show. Both are great examples of how to build amazing American brand collabs with mad staying power. It's a literal once-in-a-century peanut butter party that true Simpsons fans don't want to miss. Keep an eye on @Butterfinger on the socials for news about new promotions around this celebration.